The Battle For Who Could Care Less

Friend: What do you think of Alaskan?

A.E.: They’re a solid, venerable brewery. Worth visiting if you can, and worth drinking when you can.

Friend: Ah, I didn’t know if…well…not that I care all that much…but is it craft?

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An ancient woodcutting depicting the first beer snob.

Well, is it? As I had this discussion with a friend, I assured him that Alaskan was craft, even while I wondered why he expected me to…if he didn’t care all that much. Again, we struggle with the necessity of this definition, and is it any wonder? We really are a bunch of hipsters, aren’t we? We look askance at what others have in their glasses if what they are drinking is not truly “craft.” But what, again, is the definition of craft? Continue reading

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