The Battle For Who Could Care Less

Friend: What do you think of Alaskan?

A.E.: They’re a solid, venerable brewery. Worth visiting if you can, and worth drinking when you can.

Friend: Ah, I didn’t know if…well…not that I care all that much…but is it craft?


An ancient woodcutting depicting the first beer snob.

Well, is it? As I had this discussion with a friend, I assured him that Alaskan was craft, even while I wondered why he expected me to…if he didn’t care all that much. Again, we struggle with the necessity of this definition, and is it any wonder? We really are a bunch of hipsters, aren’t we? We look askance at what others have in their glasses if what they are drinking is not truly “craft.” But what, again, is the definition of craft? Continue reading

Does a flashy label mean a brewer is compensating for something?

As someone who could truthfully be classified as a serious beer snob, I find myself having to stifle some of my snobbier characteristics.  For one, I tend to make snap judgments, as I mentioned in my Karl Strauss Boardwalk Black Rye review. In that instance, I found myself with a preconceived notion about the quality, or lack thereof, of Karl Strauss beer. (It’s pretty darn tasty, so far.)

Another potential misconception I find I have is a perception of an inverse relationship between the flashiness of a beer’s label and the quality in the bottle or can.  But is this more often a correct or incorrect misconception? Hit the jump to find out!  Continue reading