Are we asking the wrong question?

In Douglas Adams’ seminal series Hitchhiker’s Guide to the Galaxy, a story is told about creating a computer who was able to find the answer to Life, the Universe, and Everything. They were looking for THE answer. And they did it. They came up with an amazing computer, called Deep Thought, who ran a program for many years and came up with The Answer. The Answer was 42.

The administrators of this computer freaked out. What kind of answer was 42? How could that help anyone? The computer observed that perhaps they did not know what the question was. It is a profound observation. To make sense of the answer we need to ensure we know and are asking the right question(s). Continue reading

What does it take to remain the King of Beers? Bribes/Incentives.


I ran across this article, and have been noodling its ramifications. I usually get some grief when I tell people I won’t support ABInBev in any way, shape, or form. When I tell people I won’t buy Goose Island, Golden Road, or Elysian Brewing, no matter how good those beers remain, I am usually given some line about “as long as the beer is good, I’ll drink it.”  And then I’m told I’m inconsistent because I’ll drink Lagunitas or Ballast Point even though they’re no longer craft. I am very consistent and this article explains why. Continue reading

Hey, it gets me drunk: A Rant

I have a couple of blog posts in the works, and I apologize for the lack of updates. As I said recently, I started a new job in November, which is taking a lot of my time during the day, and my wife and I had a baby somewhat prior to that, which takes a lot of my time during the evening.  Daytime and evening being spoken for, I have very little time left for much else.

That being said, I have been enjoying fine craft beer. What I have been neglecting to do is write about it.  To quote one of my favorite films, “Well, that’s something we shall have to remedy, isn’t it?”

Continue reading

From the Ale Evangelist’s desk – Sermon Snippets and Review Bits

Wow, I’ve been busy the last week or so.  We’ve been putting a new roof on the ol’ residence, and it seems like there’s been one thing after another to worry about lately, and I’ve not had a chance to write full reviews or posts since……WHOA!  Last week!  As William Wallace’s uncle said in Braveheart, “Well, that’s something we shall have to remedy, isn’t it?” Continue reading

Hey you want a Coor’s Light? Uhhh….er…..not really?

I have a neighbor who is a nice guy.  He really is. His family are good people, and I like hanging out with him on occasion.  I don’t like his choice in beer. Invariably, if he’s out and about in the yard, he’ll be having a light beer of some kind, and he’ll catch sight of me.

Hey man!  You want a Coor’s Light?


Hey man!  You want a Corona?

Now, the honest answer to that question is, “Uh, no thanks.  I’ll just drink this antifreeze I have in the garage over here!”  But I can’t say that.  Usually, I say, “No, man.  Thanks.  I’m good.”  Or something of that nature in the attempt to be as inoffensive as possible.

It’s hard to break someone of crappy beer when all they want the beer for is to taste as much like nothing as possible, but still get them drunk. I’m thinking a nice, bready wheat might be the beer that tips him to the craft beer side of things, if anything will.  This Sam Adams Boston Lager I’m drinking now is certainly full of malty goodness, but I’m worried the hoppiness compared to most light lagers might put him off.

What do you think has the best chance of converting him as I evangelize?